IMOGEN GAINS A PLACE ON THE ID ARTIST TEAM

Imogen Godwin, Master Stylist at Ashbourne, has been celebrating after winning a sought after place on the prestigious L’Oreal Professionnel ID Artist team.

The team is a highly sought-after educational opportunity for talented, inspired hairdressers with an eye for fashion and unique creative expression. Lizzie Fox, Deesh Dhindsa, Alice Cronin and Laura Robertson have been or are currently part of the ID Artist programme.

Led by some of the hairdressing industry’s biggest names, students are coached in the latest catwalk looks, cut and colour techniques alongside L’Oreal Professionnel’s seasonal trends over the course of the two year initiative – equipping them with the perfect tools to take back to the salon and clients.

National auditions were held in the UK and Ireland last week where Imogen had to present a mood board of inspirational catwalk looks and trends, before presenting her stunning model and talking through her inspirations with the esteemed judging panel. From hundreds of entrants only a maximum of three stylists from each region go through to become members of the team, and Imogen is now preparing for some exciting creative opportunities ahead.